Pathos is the form of persuasion based on emotion. It has worked effectively when it has drawn up the sympathies and emotions of the audience causing them to accept the ideas, propositions, or calls to action. Aristotle states that pathos can use the emotions of "anger and mildness; friendship and enmity; fear and boldness; shame and shamelessness; graditude; pity and indignation; envy and emulation." [...]
pathos - a style that has the power to evoke feelings
(expressive style, style - ) a way of expressing something (in language or art or music etc.) that is characteristic of a particular person or group of people or period; "all the reporters were expected to adopt the style of the newspaper" [...]
Porque é q será que esta characteristic of a particular person or group of people or period me faz recordar alguém ....